BE A PART OF THE WONDER

THERE’S MORE TO EXPLORE

Reserve your visit and enjoy an evening of rides, skating, glowing pathways,
playful attractions, and unforgettable holiday moments.

Be Part of a Seasonal Sensation

Wide Reach. Enchanted Engagement.

  • Welcoming thousands of guests across the region.
  • Brand visibility across digital, social, and immersive
    on-site experiences
  • Hours of meaningful engagement throughout each
    guest’s visit
  • A holiday platform for bringing national and local
    partnerships to life in memorable ways

Sparkling Collaborations

Sponsorships and Customized Experiences

  • Space Sponsorship
  • On-site Product Sampling or Activation
  • Branded Photo Spots or Experience Zones
  • Email + Social Media Campaigns

Trusted By Leading Brands

WinterWorld gives brands the opportunity to become part of the holiday magic through immersive experiences designed to delight guests of all ages. From cozy branded spaces to community celebrations, partners can create meaningful moments that feel naturally woven into the spirit of the season.

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Follow and connect this holiday season.

Participant Waiver

In consideration of being allowed to participate in any way in the Ice Skating program, related events and activities of CarMax Park, Richmond, Virginia, I, the undersigned, acknowledge, appreciate, and agree that:

  1. The risk of injury from the activities involved in this program is significant, including the potential for permanent paralysis and death, and while particular rules, equipment, and personal discipline may reduce this risk, the risk of serious injury does exist; and,
  2. I KNOWINGLY AND FREELY ASSUME ALL SUCH RISKS, both known and unknown, inherent or otherwise, of my participation in Ice Skating, EVEN IF ARISING FROM THE NEGLIGENCE OF THE RELEASEES or others, and assume full responsibility for my participation; and,
  3. I willingly agree to comply with the stated and customary terms and conditions for participation in Ice Skating. If, however, I observe any unusual significant hazard during my presence or participation, I will remove myself from participation and bring such to the attention of the nearest official immediately; and,
  4. I, for myself and on behalf of my heirs, assigns, personal representatives and next of kin, HEREBY RELEASE, INDEMNIFY, AND HOLD HARMLESS 804Live Inc. and its affiliates, The Economic Development Authority of The City of Richmond, Navigators Baseball LP, Professional Sports Catering LLC and the City of Richmond, Virginia, their officers, officials, agents and/or employees, other participants, sponsoring agencies, sponsors, advertisers, and, if applicable, owners and lessors of premises used to conduct the event (“Releasees”), WITH RESPECT TO ANY AND ALL INJURY, DISABILITY, DEATH, or loss or damage to person or property, WHETHER ARISING FROM THE NEGLIGENCE OF THE RELEASEES OR OTHERWISE, to the fullest extent permitted by law.
  5.  

WinterWorld has put in place preventative measures to reduce the spread of communicable diseases; however, we cannot guarantee that you or your child(ren) will not become infected while attending our facilities. While we’ve implemented reasonable preventive measures, we depend on each and every visitor and their families to follow the guidelines from the Center of Disease Control, and all applicable federal, state, and local health department guidelines, rules, laws, and regulations before and while visiting our premises. We are all in this together and rely on each other to adhere to the above-mentioned guidance and legal restrictions. The undersigned fully understands and acknowledges both the known and potential dangers of utilizing our facilities, services, and programs and acknowledge that use thereof by the undersigned and/or such participating children may, despite our reasonable best efforts to mitigate such dangers, result in exposure to communicable diseases, which could result in quarantine requirements, serious illness, disability, and/or death.

I HAVE READ THIS RELEASE OF LIABILITY AND ASSUMPTION OF RISK AGREEMENT, FULLY UNDERSTAND ITS TERMS, UNDERSTAND THAT I HAVE GIVEN UP SUBSTANTIAL RIGHTS BY ACCEPTING IT, AND ACCEPT IT FREELY AND VOLUNTARILY WITHOUT ANY INDUCEMENT.